7 Things You Need to Know about My Sweaters

By now you may know that I am launching my own little knitwear line. I’ve called it JoosTricot. Vogue did an incredibly flattering feature about it last February and it prompted a lot of excitement and questions, specifically from you, wanting to… READ MORE

June 1, 2017 / 4 Comments

Toms does Fashion

Now that & Other Stories has its own Los Angeles atelier, it was just a matter of time, convenience and sheer logic before they partnered with the ultimate Venice Beach brand. Toms doesn’t just do shoes anymore. They do bags, coffee,… READ MORE

May 18, 2017 / 1 Comment

Malibu & Other Stories

How do you build a brand that everyone loves? That’s well-made, accessible, uncomplicated, wholesome and so diverse even your grandmother will find something to wear? The Swedes at & Other Stories thought of a nifty new way to attract the… READ MORE

April 6, 2017 / 3 Comments

The Summer Hats You’ve Been Looking For!

Welcome to the Spring -Summer 2017 Look Book of your favorite hat (and shoe) maker, Eugenia Kim! Photography: Meredith Jenks Styling: Natalie Joos Styling Assistant: Natalia Zemliakova Model: Tatiyana @ Soul HMU: Sally Harlor Clothing credits: ALL HATS, SHOES AND… READ MORE

March 8, 2017 / 1 Comment

Body Movin’

After a few nail-biting months of dealing with hackers, we are finally up and running again – damn you hackers!! And I can, at long last and with a sigh of great relief, share the news from my friends at… READ MORE

March 2, 2017 / 1 Comment
Elle Fanning (actress)

Powered by Women

There’s a famous scene on The Mary Tyler Moore Show when Mary asks her boss why her predecessor got paid $50 per week more than she did. And he replies: “Because he’s a man.” Mary goes on to ask him if… READ MORE

January 27, 2017 / 2 Comments

State of the Move: Dos and Don’ts

It’s been almost a year since I moved to Los Angeles. My decision to relocate was primarily motivated by a dwindling faith in New York’s bright and shining sparkle and a desire to live a little “less”. I was only… READ MORE

January 11, 2017 / 4 Comments

When Everyone is a Capricorn

December is a hefty month for the Joos family. At least it used to be, when my sister and I still lived with our parents in Belgium. On December 6th we would celebrate St. Nicks, Europe’s slightly archaic ancestor of Santa Claus…. READ MORE

December 13, 2016