Say Yes to Pillow Balls, or Ball Pillows?

Arden Wohl and Andrew Yes met while studying film at NYU. Arden, as you learned, went on to become a baking, vintage-wearing, headband-toting Veganist. And Andrew? Andrew started making pillow balls, or ball pillows, which ever way you want to… READ MORE

August 23, 2013 / 5 Comments

I Don’t Have to Wear Vintage

We aren’t quite aware of how big the estate is until our van gets stuck at the front gate. It’s one of those intimidating high, metal gates with a faceless, electronic box perched at the height of the driver’s window… READ MORE

July 15, 2013 / 18 Comments

All Eyes on Alber

The best thing about Lancome’s collaboration with Alber Elbaz, besides the actual make-up of course, are the cute, funny drawings. Remember the Lanvin Halloween party on Madison Avenue in 2010? That must have been the first time I saw Alber’s… READ MORE

June 30, 2013

Coco Rocha, Well Suited

Elle Mexico, June 2013, cover story by Santiago Ruisenor. Styling by Natalie Joos. At the Metropolitan Building, Long Island City.  

June 21, 2013

What Real Men Want You to Wear

Single or married, like it or not, we’ve all dealt with this issue. You’ve got the guy, you picked the restaurant, but what are you going to wear? When it comes to choosing your date outfit, and especially for those… READ MORE

May 31, 2013 / 11 Comments

Spring Please!

I’m not going to sit here and complain about how cold it is for this time of the year, or why March 20th was an awfully deceiving date, or why I haven’t been able to ride my bike in open… READ MORE

April 5, 2013

Mango Joos

Paris Fashion Week was barely wrapped and I was already on a plane to Barcelona. By then my suitcase had doubled in size, my toes were crippled and the bags under my eyes darker than the bottom of your purse…. READ MORE

November 30, 2012

A Colorful Legacy

I wasn’t born when Mister Coach made his first bag, but I am damned lucky I’m around to see his Legacy collection in all its gloriously bold new Fall colors. More over, I was asked to do a little Joos… READ MORE

August 16, 2012

Too Crazy for Me

The stairs wind down to a dark basement bar. It’s a tiny space with low, moody lighting and people spilling out the doorway. We’re late. We already missed five songs they tell us. We crawl our way over sprawling legs… READ MORE

July 18, 2012 / 1 Comment

It’s just Fabric

The gas station is packed. I figure we are half way there, considering the traffic we are about to face heading East on Route 27. We’ve been on the road since 11.30 this morning and we’re kind of starving. And… READ MORE

July 3, 2012 / 1 Comment

Look of the Day: La Femme Inconnue

In honor of the “The Little Black Jacket” Tales of Endearment created images with the classic jacket, the way Karl and Carine did for the book, only we Joosified and retrofied the looks. I styled myself as seven different women,… READ MORE

June 25, 2012

Look of the Week: A Snowflake in Chanel

On Wednesday June 6th Chanel opened the exhibition of “The Little Black Jacket” photo book in New York. Karl Lagerfeld photographed and Carine Roitfeld styled 120 celebrities and fashion people in Chanel’s iconic tweed jacket, albeit revisited and reimagined in… READ MORE

June 18, 2012 / 1 Comment

Lula Wants to Play

Have you seen Lula Play, the special edition issue of Lula magazine in collaboration with Nike? It’s a magnificent photo campaign, supported by a beautiful video, directed by Damon Heath and styled by Leith Clark. Nike asked a few interesting… READ MORE

June 15, 2012

Karma Chameleon

I don’t know if you’ve ever been to Bushwick, but let me tell you something: everything they say about the neighborhood is true. If Williamsburg was once known for its industrial, barren landscape, Bushwick is a desert, a bleak, concrete… READ MORE

April 25, 2012

Au revoir Ritz

The Ritz Hotel in Paris will be closing its doors for the next 2,5 years for renovations. According to sources it’s because the hotel did not win France’s coveted “Palace” designation honor in early 2011, which came as a big surprise… READ MORE

March 10, 2012

Introducing: Ostwald Helgason

I discovered Ostwald Helgason during New York Fashion Week. They were presenting their collection there for the first time and had worked on casting with my sister Evelien Joos, the Photo Editor and Producer at V Magazine. I was working… READ MORE

March 7, 2012