Elle, August 2012

WEB WATCH: TALES OF ENDEARMENT / BLOG OF THE MONTH

By Katherine Straut

Though Belgium-bred Natalie Joos built her career as an editorial and advertising casting agent for a mix of photographers, magazines, and designers around the world, she is perhaps best known for Tales of Endearment, her blog celebrating her passion for vintage clothing through the stories of her fashionable friends and their international travels. When we asked Joos to work this fall’s trends by raiding EllE’s own vintage collection,the sprightly fashion consultant rose to the challenge, sharing secrets for buying and wearing vintage and spearheading an outing to one of her favorite neighborhood vintage stores, Le Grand Strip, in Williamsburg, Brooklyn. Her key takeaway? “Never go vintage shopping for something specific. If you go into a vintage store thinking, Oh, I’m going to find that, then you never do. Keep an open mind, and prepare to be inspired!”

See the full feature here.

July 20, 2012

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