Into the Weiss

I wasn’t quite sure what to expect of Emily Weiss’ apartment. How does a girl who writes a blog about make-up, and receives an armload of promotional materials on a daily basis store and organize her place so it doesn’t turn into a mini-Sephora? What happens to her two precious Birman cats when more boxes of Lancome lipsticks and perfumes take over the apartment floor? How does her boyfriend mark his territory against yet another shipment of Dior Demaquillage bottles? As I ponder these things I walk up to the Bleecker Street apartment building. It’s a sunny Saturday morning and I have Spring in my step. When Emily opens the door I am happily surprised. The duplex studio is bright and breezy and even though it is the center piece of the space, only a single white table is visibly occupied by make-up. The cats are fine. And so is Diego.

Emily started Into The Gloss in September of 2010 and has since carved out a remarkable, unrivaled niche for herself. I first noticed the blog when we were both invited to send our Christmas wish list for a Harper’s Bazaar shopping feature. Into The Gloss was fresh and had this cool, editorial lay-out and luminous, straight-forward shots of familiar girls. I was hooked in a heart beat. And eventually I got my own spot on ITG as The Face. Emily created ITG to provide a missing platform in the landscape of fashion and street style blogs. “There was nothing out there that addressed beauty which I think is such a major part of the big picture of personal style,” she says. “How we feel about makeup and skincare, who we trust with our cut and color and so on” needed some attention according to Emily who is the full-time assistant to stylist Elissa Santisi. “I’ve always been fascinated with beauty – on shoots and jobs I’m always talking to the hair and make-up artists, and the manicurists. Watching the masters at work definitely inspires me.”

When it comes to her fashion sense, Emily describes her style as “a hodgepodge of romantic vintage dresses and more tailored new things.” She loves a sharp jacket, can’t live without her four rings, wishes she had been young in the 1940’s – “that silhouette works really well for me” – and she’s open minded about trends and trying new things – “if Justin Bieber has taught us anything, it’s to never say never”. Shooting Emily is easy as pie. After she swiftly applies her beauty routine make-up, she plops down on the bed and gives me soft in a chiffon, feather trim shift dress. Then she lays down on her velvet couch in a Leonard gown and gives me glamour fit for a luxurious fragrance ad. There’s smiles and giggles, and winks and poses. And though she doesn’t like to admit to a short stint as a teenage model, she embraces her mastery of angles and postures with guiltless poise. It’s a wonderful thing.

Twenty-six year old Emily Weiss hails from Connecticut and still spends a lot of time at her parents’ house during the summer. “I pretty much only go vintage shopping in Connecticut, because it’s so cheap. Even though stores in NYC are well curated, they are so expensive. My friends and I all go vintage shopping and antiquing and drive around. The hunt is really fun.” And so we take a train to Sophia’s Great Dames in Greenwich, a plentiful vintage store that funnily enough also houses a Halloween Costumes department on the second floor. While we scan the racks for vintage Hermes and those 1940’s gowns, enthusiastic mothers and daughters are trying on disco outfits and tiaras for the annual spring dances and themed wedding parties. The store owner is excited to see Emily – she knows her very well – and announces that her website just went live. She doesn’t care that we clean out her window display, or pester her sales clerk, Glen with endless outfit changes and questions. She’s chill. Oh the joys of the country side. Highly recommended.

April 21, 2011

Leave a Comment

17 Responses to “Into the Weiss”

  1. avatar
    annoymous girl - Reply

    Your blog is lovely and your photos are amazing. I like how you used to label the photos with the designer of the clothes. Will you do that again? ๐Ÿ™‚

    โ™ฅ your blog xx

  2. avatar
    Roma Agsalud - Reply

    oh my ๐Ÿ™‚ nice feature ๐Ÿ™‚ a girl who knows her make up and also has a sense of style ๐Ÿ™‚ real inspiration to many. ๐Ÿ™‚

  3. avatar
    Absolutely Mrs. K - Reply

    first of all, how come that i don't know the beautiful ladies you cover? it makes me realize that i have a lot do discover!!! this is why your blog is one of my biggest inspiration, the elaborate post about smashing profound gorgeous women always makes me go ooohh and aaaahhhhh. i love the fact that you take blogging and fashion to a higher level, it is like you are emphasizing the beauty of it all. and saying to the skeptical disbelievers: hey, fashion rocks!! the mix of interior design and fashion is fabulous again (I always love to see a Ghost chair). oh vintage Hermรจs, my eyes start to twinkle!!! so, the post is pure and beautiful, the girl looks so magnificent and phenomenal. i love the fact that the photos are fresh and light and emphasizing the beauty of this lady (the inside and the outside).

  4. avatar

    Wow, you have given us such a great insight into her! I love her blog to pieces, so I was so excited to come across this feature!

  5. avatar
    Welcome to my jungle - Reply

    Thanks for sharing this with us. I really enjoyed reading this beautiful story!

    – Dani

  6. avatar

    I love the the flowers flanked by makeup weren't freshened for the shoot; their state of decay is a much-needed bit of imperfection in a collection of otherwise flawless images. Well done!

  7. avatar
    TheBeautyFile - Reply

    What a fabulous post! I always wonder what her makeup routine must be like. She is truly STUNNING! Love that she vintage shops so often! Totally inspiring me to go out on Long Island!!

  8. avatar
    TheBeautyFile - Reply

    ps: Is there any way to find out what she wore in these pictures? I am loving everything!!

  9. avatar
    Natalie Joos - Reply

    Sorry for not leaving any credits but besides the Leonard dresses (the white polka dot at Sophia's and Emily's own navy floral dress) everything else is pretty much label-less vintage. All the items at Sophia's are on sale at her store or on the website. Please give her a call – find info here:
    Good luck and thanks for reading!
    Natalie x

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