Lula Wants to Play

Have you seen Lula Play, the special edition issue of Lula magazine in collaboration with Nike? It’s a magnificent photo campaign, supported by a beautiful video, directed by Damon Heath and styled by Leith Clark. Nike asked a few interesting women in New York and London how the sport they play empowers them and how it makes them feel, inside and out. Nike wants to tell women it’s OK to get dirty, sweaty and tired. Let down your hair, shake out your limbs, jump around! It’s makes you strong.

Besides my very own muses Mary Charteris (pilates fanatic), Sarah Sophie Flicker (trapeze artist) and Hannah Bronfman (boxing queen), you will read candid testimonials by other familiar faces like Jamie Bochert (model/ballerina) and professional athletes, Laura Enever and Perri Shakes-Drayton. I for one, play tennis. And on good days it gives me a feeling of total domination. On bad days I just want to go and get a cup of coffee instead. How about you? What do you PLAY?



June 15, 2012

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