The Holiday Collection is Here!

We weren’t sure what to call it first: Resort? Sure, if you mean “ski resort”. Holiday? Sure, the lurex pieces are perfect for your Christmas and New Year’s celebrations. But it didn’t really matter what the collection is called; you decide. Personally… READ MORE

December 19, 2017

Color Twins

CR Fashion Book / Dec. 5, 2017 / California Dreaming Beauty As the rest of the world softly slips into winter, CR turns to Los Angeles, where summer sovereignly inspires year round. Decorated by the California landscape, color theory lends… READ MORE

December 12, 2017

Beds, Booze and Books

It’s here!! The book is officially out, TODAY! To all my incredible Muses, on the blog and in the book, thank you! I have photographed over 300 of you since I started Tales of Endearment in 2010. You are all unique and… READ MORE

November 21, 2017
Shoes by No. 21, Vintage yellow playsuit and navy blue beret at The Way We Wore, Tikka Long Sleeve Turtleneck at, Velvet purse by Mango.

It’s Always Funny in California

Oregano green, tikka brown and sparkly navy blue. Peach skin soft turtlenecks and classic crew neck sweaters. Mixed with luxurious vintage pieces and some of my new Mango wardrobe, it’s just the right dose of Fall/Winter vibes. Get yours at…. READ MORE

November 7, 2017

It’s Cousin Elvy

We must be related, she believes. I mean, if you pronounced Joos in the Flemish language, the way my fellow countrymen do, it would sound just like Yost, minus the T. And Elvy allegedly has Dutch and German roots so it’s entirely… READ MORE

October 31, 2017 / 2 Comments

Why I Like my own Sweaters

Phew! What a whirlwind! The first season is in stores and selling. The second season is in production. The third season is about to close this week. And we have just started developing our Pre-Fall 2018 collection, which we like… READ MORE

October 17, 2017 / 1 Comment

Tales of Endearment is a book!

There weren’t many style blogs out there in 2010. In fact, the fashion landscape was quite grim. The economic crisis had put an alarming halt on frivolous spending and the industry’s notables tread with cushioned caution. I was jobless –… READ MORE

August 31, 2017 / 11 Comments

7 Things You Need to Know about My Sweaters

By now you may know that I am launching my own little knitwear line. I’ve called it JoosTricot. Vogue did an incredibly flattering feature about it last February and it prompted a lot of excitement and questions, specifically from you, wanting to… READ MORE

June 1, 2017 / 11 Comments

Toms does Fashion

Now that & Other Stories has its own Los Angeles atelier, it was just a matter of time, convenience and sheer logic before they partnered with the ultimate Venice Beach brand. Toms doesn’t just do shoes anymore. They do bags, coffee,… READ MORE

May 18, 2017 / 1 Comment

Malibu & Other Stories

How do you build a brand that everyone loves? That’s well-made, accessible, uncomplicated, wholesome and so diverse even your grandmother will find something to wear? The Swedes at & Other Stories thought of a nifty new way to attract the… READ MORE

April 6, 2017 / 5 Comments

The Summer Hats You’ve Been Looking For!

Welcome to the Spring -Summer 2017 Look Book of your favorite hat (and shoe) maker, Eugenia Kim! Photography: Meredith Jenks Styling: Natalie Joos Styling Assistant: Natalia Zemliakova Model: Tatiyana @ Soul HMU: Sally Harlor Clothing credits: ALL HATS, SHOES AND… READ MORE

March 8, 2017 / 1 Comment

Body Movin’

After a few nail-biting months of dealing with hackers, we are finally up and running again – damn you hackers!! And I can, at long last and with a sigh of great relief, share the news from my friends at… READ MORE


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