Millennials, listen up! I’m about to share a valuable lesson! Regardless of whether you want kids now, you might want some later in life, you know, as a adult. Who knows, you might not even be married, or have a… READ MORE

April 17, 2018 / 1 Comment

One Too Many Mint Juleps

This is an excerpt from Eleanor Wells in Tales of Endearment, Modern Vintage Lovers and Their Extraordinary Wardrobes Growing up on an old farm in Louisville, Kentucky, “the friendliest place on earth”, Eleanor spent most Sundays after church at the… READ MORE

March 20, 2018

Are You a Spring Chicken?

The brand new JoosTricot Spring/Summer 2018 look book is here! Head over to the shop and our retailers to discover our new styles, bright colors and fresh prints. Happy First Day of Spring! Photos by Felix Wong Model Shakyla at Major Models… READ MORE

/ 1 Comment

Sasha, Tanya and the Rest

This week’s book excerpt is from Sasha Spielberg’s story. Someone had told me about her love of vintage, and I started to follow her on Instagram just to make sure she was the real deal. I was in for a treat!… READ MORE

January 3, 2018 / 1 Comment


Over the next few months I will be posting excerpts from my book, Tales of Endearment – Modern Vintage Lovers and Their Extraordinary Wardrobes. First up, photographed just a few days before Christmas last year, is Abigail Spencer, actress, fire… READ MORE

December 22, 2017

The Holiday Collection is Here!

We weren’t sure what to call it first: Resort? Sure, if you mean “ski resort”. Holiday? Sure, the lurex pieces are perfect for your Christmas and New Year’s celebrations. But it didn’t really matter what the collection is called; you decide. Personally… READ MORE

December 19, 2017

Color Twins

CR Fashion Book / Dec. 5, 2017 / California Dreaming Beauty As the rest of the world softly slips into winter, CR turns to Los Angeles, where summer sovereignly inspires year round. Decorated by the California landscape, color theory lends… READ MORE

December 12, 2017

Beds, Booze and Books

It’s here!! The book is officially out, TODAY! To all my incredible Muses, on the blog and in the book, thank you! I have photographed over 300 of you since I started Tales of Endearment in 2010. You are all unique and… READ MORE

November 21, 2017
Shoes by No. 21, Vintage yellow playsuit and navy blue beret at The Way We Wore, Tikka Long Sleeve Turtleneck at JoosTricot.com, Velvet purse by Mango.

It’s Always Funny in California

Oregano green, tikka brown and sparkly navy blue. Peach skin soft turtlenecks and classic crew neck sweaters. Mixed with luxurious vintage pieces and some of my new Mango wardrobe, it’s just the right dose of Fall/Winter vibes. Get yours at JoosTricot.com…. READ MORE

November 7, 2017

It’s Cousin Elvy

We must be related, she believes. I mean, if you pronounced Joos in the Flemish language, the way my fellow countrymen do, it would sound just like Yost, minus the T. And Elvy allegedly has Dutch and German roots so it’s entirely… READ MORE

October 31, 2017 / 2 Comments

Why I Like my own Sweaters

Phew! What a whirlwind! The first season is in stores and selling. The second season is in production. The third season is about to close this week. And we have just started developing our Pre-Fall 2018 collection, which we like… READ MORE

October 17, 2017 / 1 Comment

Tales of Endearment is a book!

There weren’t many style blogs out there in 2010. In fact, the fashion landscape was quite grim. The economic crisis had put an alarming halt on frivolous spending and the industry’s notables tread with cushioned caution. I was jobless –… READ MORE


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