1. Sofiya Titova at Next Paris wears Blouse: Silk blouse with goose print, Karl Lagerfeld for Chloé, Spring/Summer 1973 Jumpsuit: 'Evening', silk jumpsuit, Karl Lagerfeld for Chloé, Spring/Summer 1969 Shoes: Shoes in leather & lizard, Chloé, Spring/Summer 2012 Bag: Amélia bag, calfskin, Chloé, Fall 2013
  2. Andy Nagy at Elite Paris wears Top: Silk printed top, Chloé, about 1965 Trousers: Checked wool trousers, Clare Waight Keller for Chloé, pre Fall 2012 Coat: Wool and mohair coat, Karl Lagerfeld for Chloé, Autumn/Winter 1976 Bag: Amélia, ostrich leg skin & striped canvas, Chloé, Spring/Summer 2013
  3. Kim Riekeberg from Germany at IMG wears Jumper: Knit jumper, Clare Waight Keller for Chloé, pre Fall 2013 Dress: Silk printed dress, Karl Lagerfeld for Chloé, Spring/Summer 1975 Skirt: Silk printed skirt with lace inserts, Karl Lagerfeld for Chloé, Spring/Summer 1978 Shoes: Shoes in leather & lizard skin, Chloé, Spring/Summer 2012
  4. Paris Roberts from Australia at Elite Paris wears Dress: 'Galaxie', hand painted silk dress, Karl Lagerfeld for Chloé, Spring/Summer 1978 Gown: Silk gown, Karl Lagerfeld for Chloé, Spring/Summer 1977 Scarf: Printed silk scarf, Chloé, 1992 Cuff: Cuff in brass & natural stone, Chloé pre Fall 2012
  5. Dolores Doll from France at Women Paris wears Blouse: Cotton and linen open white-work blouse, Phoebe Philo for Chloé, Spring/Summer 2006 Skirt: Silk ruffled skirt, Phoebe Philo for Chloé, Spring/Summer 2006 Shoes: Chloé shoes, leather, Spring/Summer 2012
  6. Amelie Roth at Elite Paris wears Top: Brocade top, Clare Waight Keller for Chloé, pre Fall 2013 Top: Embrodiered top, Philippe Guibourgé for Chloé, Spring/Summer 1985 Skirt: Brocade skirt, Chloé circa 1964 Bag: Amelia, ostrich leg skin & calfskin, Chloé, Spring/Summer 2013 Shoes: Adelin, leather, Chloé, Spring/Summer 2013 Bracelet: Abby, brass and natural stone, Chloé, Spring/Summer 2013 Sunglasses: Nerine, Chloé, Spring/Summer 2013
  7. Jayne Baily at IMG Paris wears Blouse: Silk embroidered blouse, Phoebe Philo for Chloé, Autumn/Winter 2002 Skirt: 'Candeur', silk embroidered skirt, Karl Lagerfeld for Chloé, Spring/Summer 1984 Shoes: Birdie 10cm sling back in brushed calfskin and nappa lambskin, Chloé, Fall 2013
  8. Neus from Spain at Elite Paris wears Dress: Silk wrapover dress, Phoebe Philo for Chloé, Spring/Summer 2005 Coat: Wool coat, Martine Sitbon for Chloé, Autumn/Winter 1990 Jewel Sandals: Adria, Chloé, Spring/Summer 2013 Earrings: Annabel, brass (silver and gold), Chloé, Spring/Summer 2013 Bracelet: Annabel, brass (silver and gold), Spring/Summer 2013 Belt: Joan, calfskin & python, Chloé, Spring/Summer 2013
  9. Mariska van der Zee from Holland at Viva wears Dress: Silk dress with aeroplane print, Karl Lagerfeld for Chloé, 1978 Boots: Boots, leather from Chloé pre Fall 2012
  10. Brianna Hassett from Austalia at IMG Paris wears Dress: Lace dress, Phoebe Philo for Chloé, Autumn/Winter 2005
  11. Emily from France at M Management Paris wears Blouse: Silk tshirt, Chloé 2012 after a design by Karl Lagerfeld for Chloé Spring/Summer 1977 Skirt: Leather skirt, Clare Waight Keller for Chloé, Spring/Summer 2012 Shoes: Shoes in metallic python, Chloé, Spring/Summer 2012
  12. Robin from Holland at IMG Paris wears Blouse: Cotton blouse with broderie anglaise, Phoebe Philo for Chloé, Spring/Summer 2007 Jeans: Embroidered jeans, See by Chloé, 2001
  13. Anna Piirainen at Marilyn Paris wears Skirt and Blouse: Silk skirt and blouse with hen print, Karl Lagerfeld for Chloé, Spring/Summer 1973 Shoes: Vintage wedges, leather and lizard skin, Chloé Clutch: Bella, shiny ayers with
  14. Jessi at Major Paris wears Body: Cut-out cotton jersey body with banana print, Phoebe Philo for Chloé, Spring/Summer 2004 Belt: Bea belt, lambskin, Chloé, Spring/Summer 2013 Sandals: Adelin, leather, Chloé, Spring/Summer 2013
  15. Solveig Mork at IMG Paris wears Bolero: 'Insensible', silk embroidered bolero, Carlos Rodriguez for Chloé, Spring/Summer 1987 Dress: Silk printed dress, Stella McCartney for Chloé, pre Fall 2001 Shoes: Birdie 10cm sling back in brushed calfskin and nappa lambskin, Chloé, Fall 2013 Clutch: Leather clutch embroidered with glass beads, Phoebe Philo for Chloé, Spring/Summer 2004

Sixty Years of Chloé

During Paris Fashion Week in September, at the book launch on Rue Saint Honoré, I met 92-year-old Gaby Aghion, the founder of Chloé. She sat in a wheel chair in the middle of the store, entertaining fans and loyal customers with witty comments and lucid stories. She laughed and asked questions and looked simply radiant. I admit I was a little starstruck. She is a living legend and the creator of a brand that says more about Paris and its women, than the Eiffel tower does. When I introduced myself, she was excited to hear about the story I styled and cast for the 60th anniversary of the house. I had traveled to Paris earlier this year to find fifteen fresh faces who could represent the next generation of Chloe women, and style them in a mash-up of old and new Chloé. I mixed all decades from top to bottom, with just one thing in mind: whether it was the 60s or the 80s or yesterday, every Chloé woman is made of the same DNA and relentlessly exudes the same finesse. She’s sophisticated, chic, a little aloof and always feminine. We spent one long day in the studio and the result of my shoot with photographer Paola Kudacki is finally a fact. (Please hover your mouse over the images for proper clothing and accessories credits.)

Many thanks to Marie Jacoupy at Chloe who believed in our project, even though we only met once, and Geraldine Sommier who let me play in her archive room. A wink at Kate Lanphear for her vote of confidence. A big hug for my long-time friend Paola Kudacki for putting her own spin on the images. Also thanks to the agents at IMG, Marilyn, Major, Viva, Metropolitan and Elite in Paris for their support.

Extra accessories and props provided by Espace Kiliwatch. Behind the scenes photos by Tamara Savidi.

Photography by Paola Kudacki. Styling and casting by Natalie Joos. Hair by Marki Shkreli. Make-up by Christine Corbel. Stylist assistant: Pau Avia.

November 19, 2013

Leave a Comment

11 Responses to “Sixty Years of Chloé”

  1. avatar

    This is truly inspiring work, Natalie. Everything looks so fresh and modern; the items pulled from archive look as if they’ve come straight from the rack. Beautiful!

  2. avatar

    Natalie, I looove your blog and everything you do but where are the ladies of color at? They are lovely but i would hope that the next generation of chloe women includes more diversity of skin tone.
    wonderful styling as always! xoxo

    • avatar

      You are absolutely right!! I think we got stuck on the French stereotype… Or the agencies didn’t send enough diversity… Either way, the Chloe woman is chic, no matter her color! Thank you for your comment!

  3. avatar

    love this! Am going ot do a story on it on Curate! Just amazing and what a lucky girl to have been able to experience this and go into their archives!!

  4. avatar
    Randy Skinner - Reply

    absolutely stunning in all respects natalie!!! huge congratulations and thanks so much to all involved for the amazing images.

  5. avatar

    Congratulations, Natalie! What a fantastic spread. So simple but so beautiful. What a long — but fun — day that must have been! I am sure 92-year-old Gaby Aghion was duly impressed 😉

  6. avatar

    Do you have any pix of Gaby? I was a customer of Chloe and also a retailer if Chloe. She was formidable. The combo of Lagerfeld and Aghion was amazing

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