It’s been almost two years since I visited Diane Von Furstenberg at her home in Connecticut. She gave me free reign of her vintage archives and let me create a magical story to support the relaunch of Tales of Endearment. Not only was the shoot unforgettable and special, it was also the start of a great professional relationship with DVF as a brand, and as a family. I’ve worked with the team on many different projects since then, like the Harley Golightly video, or my hilarious appearance on The House of DVF. But the best was yet to come…!
It basically went something like this: “Natalie, we are sending you the entire SS15 runway collection. DO something with it.” I was vacationing in Los Angeles at the time – it was Christmas – so I suggested the sunny, pastel-colored backdrops of California for a shoot. The collection was inspired by Brigitte Bardot and the French Riviera, but I wanted to give it my own twist. After all, the vibe was fifties, bursting with colorful prints, and totally up my alley.
We posted up at the iconic Pink Motel in the San Fernando valley and through some clever word-of mouth found two incredibly inspiring girls from Los Angeles: Z Berg and Paige Elkington. More about them in a later post! The first part of our story is up on DVF.com now. Happy Read & Shop!
Photography / styling / casting / Art Direction: Natalie Joos
Production: Yasmin Hed / Stylist Assistant: Anna Su
Please find all fashion credits in Shop My Wardrobe and the photo captions.